Gymshark opens £5m innovation hub containing ‘best gym in Europe’
Published on Friday, 30 August 2019
Global sports apparel company Gymshark has opened its £5 million innovation hub near its Solihull headquarters.
The former warehouse facility has been transformed into a 55,000 sq ft studio space to support the brand’s social media presence along with a state-of-the-art gym, designed to be the best in Europe.
The design was completed by Oktra, the office design and build company.
Sean Espinasse, design director at Oktra North, said: “Having developed Gymshark HQ as a facility that enables their business to grow, we then moved on to the Gymshark Lifting Club , which enables their people to grow. It offers something different from a typical office environment– it’s a playground for mental and physical development.”
The new space offers more potential for team training and engagement, featuring an ‘X’ shaped central concrete health bar designed specifically as a point for learning and personal training.
A 100-person auditorium, R&D factory and multiple high-tech photography studios will support Gymshark in the launch of its new fitness app.