Our new schedule of short business courses has been developed to support local entrepreneurs, business owners and those taking their first steps into self-employment.

In this masterclass our expert in Social Media Jennifer Thomas will discuss:

• The Role of Social Media in business and why and when to use it.


• Which Platform, with so many platforms from Facebook to snapchat, LinkedIn to Twitter – what do I use and do I need to do them all?


• Maximising your content, like any marketing your content is key – is it what my customers want to see and how do I get it?


• Targeting, Followers and likes are great but are they my customers?


• Legal Considerations, with any platform what do I need to do?


• Analysing your data to get the most out of your time


• Ongoing Planning & Scheduling, can I plan in advance?


• Business Diagnostic and signposting to further sources of support and information.

Trainer – Jennifer Thomas

‘Jennifer Thomas; Founder of JT Marketing, a Marketing Strategy business designed to improve the marketing of small businesses and start-ups. With 10 years experience marketing across a range of industries including Hospitality, Retail, Marketing Agencies & Technology, Jennifer has helped a large range of businesses set up & improve their marketing strategies from Social Media, Digital, SEO, Print etc. Jennifer’s Portfolio includes branding and social media roles for Virgin, Tesco, One Stop, Jabra Headphones & AccorHotels.’