The Arden School Challenge
Published on Monday, 24 July 2017
In June 2016 Touchwood worked with the Arden Academy in Knowle to deliver five days of work experience to fifty of their year twelve students (first year of A-levels). Instead of running the event as a ‘normal’ work experience with students shadowing an employee a challenge was set to the students.
In September 2016 Touchwood celebrated its fifteenth anniversary of opening and it was tasked to the students to design and deliver an engaging event to shoppers for a budget of up to £10,000. This budget was a normal expected allocation from the Touchwood marketing budget so no additional financing was involved. Touchwood would then deliver this event as part of the celebrations for the anniversary and the students would be invited as VIP guests on the day to see their planning come to life.
The program was designed to give the students a detailed knowledge of the real day-today workings of the Centre and all Touchwood employees were briefed to educate staff on the specifics of running a marketing event as it applied to their department. The program was also designed to give maximum benefit to the students whilst minimising the disruption to the Centre operations.
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